At Citra Health Solutions, we are a team of innovators that equip our healthcare partners with the tools to stay focused on patient experience and engagement while delivering the very best in quality coordinated care, improved population health management, and increased efficiency to reduce costs and promote financial success.

Executive Team


Howard Buff
Chief Executive Officer and Founder
As CEO and Founder, Howard is passionately leveraging his unique entrepreneurial skills and disciplined Fortune 500 company successes. For 20 years, his Executive leadership focus has been in all aspects of healthcare and financial services within UnitedHealth Group, Paychex and Insperity. Howard led and drove numerous enterprise-wide organizational efforts that resulted in double/triple digit growth, industry leading customer/consumer satisfaction outcomes, high levels of employee engagement, while expanding profit margins and improving shareholder value. Howard is very focused on improving and eliminating all Childhood Cancers and improving the overall US healthcare system.

Howard’s personal passion for improving healthcare stems from his son’s diagnosis with childhood leukemia. With a commitment to give back to other families experiencing a catastrophic pediatric illness, The Buff Family founded Momcology, a national peer support organization. Howard and his wife Kimberly are committed to helping children and families affected by pediatric cancer by providing emotional support, funding clinical research and creating new programs that enable families to heal through community.

Currently, he serves on boards of two national organizations. He is the Treasurer for the Leukemia Lymphoma Society and Director, Board member for the national Momcology organization. He is dedicated to his loving family, wife Kimberly, son Matthew (Leukemia cancer survivor) and daughter Erikah.


Eric Olofson
As president, Eric Olofson is responsible for day-to-day business including the strategic direction of operations and company-wide alignment to competitive strategies that enhance marketplace execution and service delivery. In this role, he also oversees revenue recognition, health care informatics, clinical delivery and technology solutions. Prior to joining Citra, Eric served as Chief Executive Officer of The Olofson Group, which he founded in 2009 and grew to a multi-million dollar health care consulting firm offering professional services ranging from revenue cycle management to provider network development. Eric also possesses an extensive history of serving in executive leadership roles at such highly respected health care delivery organizations as Blue Cross Blue Shield and UnitedHealth Group. He has amassed more than $10 billion in top-line value by guiding implementation, integration and operational management functions for clients and past employers in the health care field. Eric attended St. Thomas University and is frequently called upon to serve as a keynote speaker on health care delivery system trends and innovations. Eric lives with his wife Sarah and dogs Kiki and Coco, and is proud to call Jacksonville, Florida home. He is an avid cook and appreciates boating and travel with his family. Eric’s charitable support includes genetic research for the Muscular Dystrophy Association and the American Heart Association.


Jeremy Powell
Chief Commercial Officer
As Chief Commercial Officer, Jeremy Powell has oversight responsibility for all client relationships, enterprise and strategic relationships, sales, implementation and company-wide business growth efforts. Jeremy fosters innovation at Citra and promotes strong collaboration with clients to build solutions that address the most pressing problems in healthcare. Jeremy is focused on strengthening Citra’s go-to-market strategy, creating exceptional alliances and driving implementation excellence. Prior to joining Citra, Jeremy was the Chief Clinical Strategist at Harris Healthcare. He had a global purview and was the practice lead for clinician engagement, product knowledge, and care re-design initiatives, sales and sales support. With nearly 20 years of Healthcare Information Technology and a deep, clinical background, Jeremy has often been called upon to generate new and meaningful growth across disparate technical, clinical and global business segments. Jeremy proudly serves as Trustee on the Board of Trustees for Amelia Island Montessori School.  Jeremy is a distance runner and is empowered by the loves of his life: Adrienne, his wife and his sons Isaac and Seth.


Travis Hersom
Executive Vice President  

As Executive Vice President, Travis Hersom has oversight responsibility for all Technology, Compliance and Infrastructure Components of the enterprise. Travis is also responsible for Product Development of the EZ-Suite and Care Services software as well as Application Services Support. Travis brings nearly 20 years of Healthcare Information Technology experience in his approach to protecting patient information and ensuring the highest levels of business continuity from a technical design and delivery perspective. His affinity for non-stop 24×7 operation and delivery of the software and services that provide the industry with the opportunity to ensure patient safety and reduce overall healthcare costs have been the driving constant in his career. Prior to joining Citra, Travis was the Chief Information Officer at SironaHealth. Travis is a Six Sigma Green belt and has applied these process improvement fundamentals across the organization in Operations efficiencies, SEO Marketing Strategies and Quality Improvement. Travis is a CrossFit enthusiast, lives in Portland, Maine and relies on his Daughter, Amethyst, to keep him educated on the latest social media and marketing trends.

Board of Directors

Howard Buff — CEO, Citra Health Solutions
Adam Dolder — Managing Director, Great Point Partners
Hugh Greene — President and CEO, Baptist Health

Steve LaLonde – SVP and GM, Professional Physicians, Allscripts
Dr. Barry Straube, M.D. — Director, The Marwood Group
Karin Ajmani — President of Healthcare Services, Progyny

Citra Advisory Panel

Scott Bae — Heritage Provider Network
Sunil Cardozo — Innovista
Paul Costello — Public Consulting Group
Linda Deaktor — MedPoint Management
Craig Hewitt — Epic Management

Leo Icarangal — Healthcare Partners IPA
Chris Jioras — Humboldt-Del Norte Foundation
Stacy Marlin — Advanced Medical Management
Howard Mendel — Physicians Care Network
Craig Scarbrough — Synermed